Your Klaviyo Bill Just Went Up

Here's how to get it back down...

Author

Philip Moldovanu
March 04, 2025

Hey there 👋

It’s Philip from Inbox Insider.

Klaviyo just changed the way they do their billing.

Instead of only charging for email sends that you utilize on a monthly basis, they now charge based on each individual active profile that you have inside of your account.

This means if your list is full of people who haven’t opened an email in months, you’re basically burning cash.

But don’t worry, you can avoid being hit too hard.

I’ll explain how in this post.

More specifics on Klaviyo’s new billing rule

Klaviyo now charges for all active profiles, aka anyone who isn’t “suppressed”.

The loophole here is that you can move “active” contacts who are unengaged, to become “suppressed” profiles, and you’ll avoid being charged for them.

The important thing to keep in mind here is that once you suppress a profile, you can’t unsuppress it for 3 months.

Klaviyo does this to prevent brands from constantly toggling profiles on and off to game the system.

It’d be real nice if we could simply suppress the majority of our profiles when the Klaviyo bill comes around at the end of the month, but unfortunately they already thought of that 😅.

On a serious note, this means that if you’re not actively managing your list, you’re probably wasting money on people who haven’t opened an email in months.

Keeping these inactive profiles not only inflates your bill but also hurts your deliverability, since email platforms like Gmail and Outlook track engagement to determine whether your emails should land in the inbox or the spam folder.

Instead of paying for dead weight in your account, you need to be ruthless about list hygiene.

By running a quarterly suppression cleanup, you can make sure you’re only paying for engaged, revenue-generating profiles.

Plus, you’ll see higher open rates, better click-through rates, AND stronger inbox placement…all while lowering your Klaviyo bill.

Saving My Client $9,600

One of my clients is an eCom brand doing $400K/month. 

They were unknowingly paying for thousands of dead contacts.

We took a deep dive into their list and found a massive chunk of profiles who hadn’t opened or clicked an email in 6+ months.

These people weren’t buying. They weren’t even seeing the emails. But they were still costing this brand about $800/month.

We suppressed every unengaged profile and instantly their bill dropped, their email engagement went way up, and their deliverability improved as a result.

Such low-hanging fruit here—$9,600 per year saved just like that.

Here’s How To Clean Up Your List

Step 1: Create a Segment of Unengaged Profiles

1️⃣ Go to Lists & Segments in your Klaviyo account.
2️⃣ Click Create List/Segment and choose Segment.
3️⃣ Name it something like “Inactive Profiles (Last 180+ Days)”.
Use the following conditions:

  • Has not opened an email in the last 180+ days

  • Has not placed an order in the last 365 days

    Next Click Create Segment and let Klaviyo populate the list.

Step 2: Double Check

Before you move them to suppression, do a quick check:
✅ Make sure you’re not suppressing recent buyers who might just be inactive with emails.
✅ Consider sending one final re-engagement email—a simple, plain-text message asking if they still want to hear from you. If they don’t engage, it’s time to suppress.
✅ Even better if you have a sunset flow built.

Step 3: Suppress the Profiles

Go to the segment you just created and click the 3 dots on the right hand side of the screen.

Click “Suppress current members”. See screenshot below

What NOT to Do

Whatever you do, don’t ever DELETE a profile from your Klaviyo account.

If you’re unsure what to do, just suppress them.

That way, you can always get them back if need be, and you won’t be billed for them anyways.

Deleting a profile almost never makes sense, only in some very rare situations.

I will do a completely FREE audit on your Klaviyo and if I don’t find at least 3 things that make you an extra $1000 within 24 hours i’ll personally Venmo you $100.

Interested? Book here

Till next time!

Philip