Steal These 6 Flows

Revenue on Auto-pilot

Author

Philip Moldovanu
April 01, 2025

Hey there đź‘‹

It’s Philip from Inbox Insider.

There are 6 core automations that every brand needs in order to make flows account for 50% of their total revenue (which is what they should be).

In today’s post I’m gonna walk you through each flow and how to set it up properly.

These aren’t your generic, cookie cutter flows that you’ve seen on Youtube. These are high converting, optimized flows that I used across all of my 8-figure e-commerce clients.

One of my clients made $800,000 SOLELY off of these exact same flows last year.

I just released a 32-minute long Full Klaviyo Flows Tutorial on my youtube channel.

You can watch that here

Let’s get into it

1. Welcome Flow (The Heavy Hitter)

This flow alone should print money for your brand and is usually the highest converting out of all the flows.

This is where new subscribers (aka very warm leads) get converted into customers.

Most brands only send 2-3 emails in this flow. We build 8 emails minimum…because shoppers nowadays need a bit more persuasion to get them over the line, especially if you sell higher ticket products.

We’ve been testing this across countless 7-8 figure ecom brands and 8 emails always performs best.

Things to Include:

  • Deliver the discount

  • Educate on the brand story

  • Highlight what makes you different

  • Feature bestsellers

  • Create urgency

  • Show social proof

  • Risk reversal (free returns, etc)

  • Last-chance close

The first email should go out instantly after someone signs up.

Als, make sure to resend the first discount email if they didn’t open the first one. We want to make sure they saw our first email and received their discount code.

Here’s our diagram for the Welcome Flow that you can steal:

2. Abandoned Cart + Checkout Flow

The abandoned cart and checkout flows have different triggers but are largely the same otherwise, besides some small copy tweaks in the actual emails.

These flows go to hot leads who left their cart or left the checkout page last second, these people are very far down your funnel and we cannot afford to let them simply slip away.

Contrary to popular belief…DON’T give them a discount right away in the first email.

This is wasting your margins and a lot of people just need a simple reminder that you exist.

Instead:

  • Remind them of what they left behind

  • Show the product they left (dynamic content section)

  • Reassure them with social proof + benefits

  • Then, and only then, offer a small discount later in the flow (3rd email)

We also split messaging by product type (female/male/accessory), so every email feels hyper-personalized.

Here’s our diagram for the Abandoned Cart/Checkout that you can steal:

3. Browse Abandonment Flow

This flow catches shoppers who browsed a product page but didn’t add to cart.

It’s basically your friendly “still thinking about it?” nudge.

Keep it light, only 4 emails long

Make sure to have the flow filters set up properly, we only want people in this flow if they viewed a product and NOTHING else.

If they added to cart, we want them in the abandoned cart flow, not this one.

Pay close attention to the flow filters in my diagram.

Thins to Include:

  • Highlight bestsellers

  • Show a review

  • Invite them back

Here’s our diagram for the Browse Abandon Flow that you can steal:

4. Site Abandonment Flow

Someone visited your site and left.

No add to cart, no checkout… just straight up window shopping on your site lol.

If you already have their email, you can trigger a quick follow-up saying something like:

“Hey, we saw you on the site…need help finding something?”

It’s only one email. Super light. Don't overthink it.

Many brands just do not have this flow set-up and they miss out on an incredibly easy way to squeeze out some extra sales and capture some of that abandoned traffic.

Pay close attention to the flow filters. Since this is the very first flow on the intent chain, we need to make sure we filter out every other level of intent.

This flow is only for people who landed on your site, and left.

Here’s our diagram for the Site Abandon Flow that you can steal:

5. Post-Purchase Flow

A new customer just bought from you, this is your moment to make a good first impression and eliminate any buyers remorse they could be feeling.

Don't just send new customers a boring order confirmation email.

  • Thank them for their purchase and for trusting your team

  • Reassure them they made the right choice (highlight social proof again)

  • Introduce more products (upsells, accessories)

  • Share your brand story

  • Make them feel part of something bigger (people love this)

Pro tip: Send a plain-text thank you from the founder a few days after the item ships. Builds connection and does a good job of boosting retention.

I will do a completely FREE audit on your Klaviyo and if I don’t find at least 3 things that make you an extra $1000 within 24 hours i’ll personally Venmo you $100.

Interested? Book here

Till next time!

Philip