$108,000 in Extra Revenue?

Here's how we did it

Author

Philip Moldovanu
March 27, 2025

Hey there 👋

It’s Philip from Inbox Insider.

Wanna hear something crazy?

An e-commerce brand came to us at the end of January doing $52,000/month in email revenue.

Just 28 days later, they hit $160,000/month…with 47% of their entire store revenue coming from Klaviyo.

Here are the before/after screenshots:

We effectively added over $108,000 to their business without spending a dime on ads, all through email marketing.

Without spamming promotions.

And it only took us 28 days to do it.

Here’s a breakdown of exactly what we did (so you can copy it):

If you’d rather watch a youtube video of me explaining exactly what we did while sharing my screen, click here.

#1. Fixed Their Pop-Up Form (Tripled List Growth)

Their form was converting at just 2%. This was the main bottleneck for them.

We rebuilt it from the ground up and got it to 8%+… which was a 4x in list growth overnight. We now just quadrupled their welcome flow revenue by simply touching the pop-up form.

What changed in the form?

  • Added a Mystery Discount offer (instead of a boring guide nobody wanted)

  • Added a micro-commitment: Click "Yes" before showing the email field

  • Made separate mobile + desktop designs

  • Cleaned up branding and de-cluttered form

This alone added thousands of new subscribers per week.

#2. Rebuilt All of Their Flows

They only had 4 basic flows (and most of them were way too short and severely under-optimized).

Even worse…they thought they had an Abandoned Cart Flow, but it was just a default Checkout Started trigger 😬.

We built our 8 core automations from scratch:

  • Welcome Flow (8 emails)

  • Abandoned Cart (8 emails, real trigger)

  • Checkout Abandon (8 emails)

  • Browse Abandon (3 emails)

  • Site Abandon (1 email)

  • Post-Purchase (4 emails)

  • Honeymoon (5 emails)

  • Sunset Flow (3 emails)

Within a week, flows were contributing 50% of their email revenue — up from 30%.

If your flows are any less than 40-50% of your total revenue, they need work and that’s a good sign they could be improved a ton.

#3. Added a Campaign Cadence (Without Spamming)

They were sending about 1 email/week... on a good week.

This clearly isn’t enough, especially in 2025 where the average attention span of a shopper is incredibly short. Not to mention they’re shopping around with 10 other brands simultaneously.

Staying top of mind in the right way is very important.

We bumped it up to 3x per week.

But we didn’t just blast promotions.

Instead:

  • 2x value-based campaigns (blog posts, tips, how-to’s, founder notes)

  • 1x product or promo email

This built trust, boosted engagement, and made promos more effective when we did send them.

#4. Cleaned Up Their Email Design

Bad email design plays more into email results than you might think.

Poor email design results in fewer clicks and more unsubscribes.

Here’s what we changed:

  • CTA button high up in the email (above the fold)

  • One clear message per email (no clutter or 10-product dumps)

  • Icons instead of long paragraphs

  • Strategic use of plain-text founder emails

  • Stimulating colors and lifestyle images

#5. Leveraged a Few “Sneaky” Tricks

  • Suppressed blatantly dead profiles → Saved $900/month on Klaviyo

  • Staggered campaign sends → Improved inbox placement

  • Excluded 14-day purchasers → Reduced unsubscribes

  • Added HTML text in footers → Boosted deliverability

  • Re-engaged semi-cold leads → Unlocked 10% more revenue instantly

Final Numbers….

Revenue from email: $52,383 → $160,436

Klaviyo contribution: 19% → 47% of store revenue

Revenue Added: $108,053

So… I guess this is the part where I pitch my services.

I will do a completely FREE audit on your Klaviyo account, and if I don’t find at least 3 things that make you an extra $1000 within 24 hours i’ll personally Venmo you $300.

Interested? Book here

Till next time!

Philip